The Studio has a reputation for designing innovative and commercially relevant work. We are at ease with the idea of designing products that have application in the real world; if a design doesn’t sell, then perhaps it is not such a great design.

The Studio’s guiding proposition centres on the creation of character through simplicity. This considered approach to design often belies the extent of the intensive analysis and the complex engineering needed to make it succeed. The Studio is known for its rigorous pursuit of solutions that have both a functional integrity and an enduring aesthetic in the belief that it is all too easy to shock, but much more difficult to please.